04 — Metro Markets

Metropolitan Market Analysis

This page answersWhich cities produce network density fastest, and at what acquisition cost?

State analysis alone is insufficient. Marketplace liquidity is built metro by metro.

Ranking

Top metro markets by composite score

Composite metro score

MODEL OUTPUT

New York, NY

Rank #1

88.5

Composite metro score

Metro population19,940,274VERIFIED

Median household incomeUS$95KVERIFIED

Pet-owner proxy (households × 66%)5,243,259ESTIMATE

Tourism index98/100ESTIMATE

Apartment living index96/100ESTIMATE

Dog parks / trails index66/100ESTIMATE

Restaurants & hotels index96/100ESTIMATE

Vets & pet services index92/100ESTIMATE

Digital adoption index90/100ESTIMATE

Merchant density index98/100ESTIMATE

Likely CAC index (higher = costlier)96/100ESTIMATE

Full metro table

#	Metro	State	Population	Median income	Merchants	Tourism	CAC	Score
1	New York	NY	19,940,274	US$95K	98	98	96	88.5
2	Los Angeles	CA	12,872,322	US$89K	95	92	88	83.5
3	San Francisco	CA	4,566,961	US$126K	82	88	92	82.5
4	Washington DC	DC	6,304,975	US$121K	84	84	82	81.9
5	Seattle	WA	4,044,837	US$116K	78	76	80	78.5
6	Boston	MA	4,919,179	US$111K	80	80	84	76.5
7	Chicago	IL	9,262,825	US$87K	90	80	80	76.3
8	San Diego	CA	3,269,973	US$99K	78	86	74	73.8
9	Miami	FL	6,183,199	US$72K	88	96	78	73.8
10	Dallas	TX	8,100,037	US$82K	88	72	70	72.9
11	Denver	CO	3,005,131	US$99K	74	72	68	72.7
12	Atlanta	GA	6,307,261	US$86K	82	72	66	71.2
13	Austin	TX	2,473,275	US$95K	72	78	68	70.5
14	Phoenix	AZ	5,070,110	US$82K	80	76	62	70.3
15	Portland	OR	2,509,396	US$92K	70	64	64	69.6
16	Houston	TX	7,510,253	US$78K	86	66	66	69.5
17	Orlando	FL	2,817,933	US$71K	76	98	66	66.6
18	Las Vegas	NV	2,336,573	US$74K	70	96	60	65.8
19	Tampa	FL	3,342,963	US$71K	74	82	62	65.1
20	Nashville	TN	2,102,573	US$78K	68	86	60	63.8
21	Raleigh	NC	1,509,231	US$97K	60	52	56	61.9
22	Charlotte	NC	2,805,115	US$80K	68	58	58	61.7
23	Sacramento	CA	2,420,608	US$89K	62	52	58	59.7
24	San Antonio	TX	2,703,999	US$69K	66	70	54	58.2

Population and income are Census MSA reference values. All index fields are PawPals composite ESTIMATES built from establishment density, housing mix and tourism reporting; they are not survey measurements.

Investor implication

The highest-scoring metros are not simply the largest. Density of pet-serving merchants relative to acquisition cost determines how quickly a pilot reaches marketplace liquidity.