19 — Sources
Sources & Methodology
This page answersWhere does every number on this platform come from?
Methodology
Data integrity classification
VERIFIED
Published by a named primary source and directly citable. The figure appears in the cited document.
ESTIMATE
Derived from verified inputs using stated arithmetic. The derivation is shown wherever it appears.
ASSUMPTION
A management judgement with no external source. Always adjustable where it feeds a calculation.
MODEL OUTPUT
The result of a calculator on this platform. Changes with the inputs and is never a forecast.
Where a figure could not be verified against a primary source, it is marked as unavailable rather than estimated silently. All sources were accessed on 2026-08-12.
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11 primary sources
| Publisher | Publication | Applicable | Accessed |
|---|---|---|---|
| American Pet Products Association (APPA) Market size | U.S. Pet Industry Spending Figures & Future OutlookTotal expenditure, category split, projected total. | 2025 actual / 2026 projected | 2026-08-12 |
| American Pet Products Association (APPA) Consumer | National Pet Owners Survey — ownership incidencePet-owning household counts and species incidence. | 2024–2025 | 2026-08-12 |
| North American Pet Health Insurance Association (NAPHIA) Insurance | State of the Industry ReportU.S. gross written premium and growth rate. | FY2024 | 2026-08-12 |
| U.S. Census Bureau Demographics | Vintage Population Estimates & American Community SurveyState population, households, median household income. | 2024 estimates / 2023 ACS | 2026-08-12 |
| Bureau of Economic Analysis Economics | Personal Income by State | 2024 | 2026-08-12 |
| Bureau of Labor Statistics Establishments | Quarterly Census of Employment and Wages (QCEW)Establishment counts for veterinary, pet care, accommodation, food services. | 2024 | 2026-08-12 |
| American Veterinary Medical Association Veterinary | AVMA Pet Ownership and Demographics Sourcebook | 2022–2024 | 2026-08-12 |
| Chewy, Inc. / SEC EDGAR Comparable company | Form 10-K and FY2025 results release | FY2025 | 2026-08-12 |
| Petco Health and Wellness Company / SEC EDGAR Comparable company | Form 10-K | FY2025 | 2026-08-12 |
| Rover Group / Blackstone Comparable transaction | Completion of acquisition — investor releaseApproximately US$2.3B transaction value. | February 2024 | 2026-08-12 |
| State tourism authorities / U.S. Travel Association Tourism | State visitation and travel economic impact reports | 2023–2024 | 2026-08-12 |